Springbig, Inc.
Oct 2025 - PresentRehired the exact same day following a corporate reduction-in-force at Flexshopper—a testament to exceptional institutional trust and prior high-impact performance—to direct deployments, change management, and rapid-response remediation for a white-labeled enterprise messaging platform.
- Resolved an existential domain-reputation crisis where major security vendors flagged merchant domains as suspicious; traced the root cause to legacy Cloudflare Workers regex failures under bot crawling and shipped a surgical fix in under 24 hours to fully restore platform trust.
- Architected a high-performance custom audience segmentation engine using PostgreSQL JSONB containment queries and inverted indexes, replacing expensive join-table chains to drastically improve evaluation speed, predictability, and maintainability.
- Rescued platform stability across microservices following a major end-of-life Ruby/Rails upgrade by rapidly identifying deep dependency failures and deploying targeted patches across teams in a single night.
- Enforced cross-repository CI/CD compliance by engineering a declarative configuration script that actively detects and autonomously corrects pipeline and merge-check drift across dozens of GitHub and Bitbucket repositories.
- Serve as the primary engineering liaison for executive leadership, finance, vendors, and clients during critical escalations, seamlessly translating business risk into technical execution.
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Domain reputation crisis
When major security vendors and browsers began flagging merchant-facing domains as suspicious, the issue escalated from a nuisance into an existential trust problem for a white-labeled platform serving regulated businesses. The root cause was eventually traced to brittle regular expressions in legacy Cloudflare Workers that threw exceptions under bot crawling, making legitimate domains appear unsafe to automated scanners. A surgical fix resolved the issue in under a day and led to a more durable framework for platform trust signals going forward.
Segmentation refactor
The custom audience builder had accreted into inefficient, difficult-to-reason-about query chains. Analysis of real merchant behavior showed that most “custom” audiences were recurring combinations of a small set of reusable base conditions, not truly unique queries. The redesign shifted the service toward precomputed base segments and reusable named groupings, with PostgreSQL JSONB containment queries and inverted indexing replacing heavy join-table chains for common evaluation paths.
Repo governance and upgrade recovery
A separate stream of platform work focused on reducing drift and operational fragility across the engineering estate. CI/CD and merge policies were re-aligned across GitHub and Bitbucket repositories through declarative, periodically enforced configuration, and a bad Ruby/Rails version bump was stabilized by recognizing a common dependency root cause behind multiple scattered breakage reports and patching the gaps in a single night.